Biorasi is a company that performs unconventional, fast clinical trial processes for their client's unique needs.

My role at the company as a contractor Product designer was to implement and make enhancements to the existing landing page, analyze the information architecture and identify UI inconsistencies.

While working on this project, I identified various UI inconsistencies that did not meet accessibility standards such as:

• CTAs not having enough contrast against its background

• Existing information architecture was very busy and not well structured for users to easily digest what they were looking at.

  
  

  Design solutions

  
  

• I implemented a carousel to showcase the company's information, clinical trial examples, client feedback and was able to condense the landing page's content and visuals by 65% which in turn minimized the scrolling distance the users had to perform.

• I added solid background colors for the CTAs so they would be distinct from the background colors and improved their visibility to the users