Overview
Biorasi is a company that performs unconventional, fast clinical trial processes for their client's unique needs.
My role at the company as a contractor Product designer was to implement and make enhancements to the existing landing page, analyze the information architecture and identify UI inconsistencies.
While working on this project, I identified various UI inconsistencies that did not meet accessibility standards such as:
CTAs not having enough contrast against its background
Existing information architecture was very busy and not well structured for users to easily digest what they were looking at.
Design solutions
I implemented a carousel to showcase the company's information, clinical trial examples, client feedback and was able to condense the landing page's content and visuals by 65% which in turn minimized the scrolling distance the users had to perform.
I added solid background colors for the CTAs so they would be distinct from the background colors and improved their visibility to the users
© Designed by Kenlee Castillo Chang 2025